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The most valuable marketing skill: Storytelling. Legendary brands like Apple and Nike are masters of storytelling. But most brands are sorely - Twitter thread from Zain Kahn @heykahn - Rattibha
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Cannes Lions: Nike & Wendy's are using creativity as a tool for storytelling & transforming the future: Best Media Info
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Nike's Brilliant Marketing Strategy — Why You Should Be (Just) Doing it Too | by ReferralCandy | Mission.org | Medium
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What's Your Story? How to Elevate Your Business through Brand Storytelling - Active Internet Marketing (UK)
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